Please use this checklist below as well as the accompanying
PDF checklist document which helps a client review the
elements needed from them by WeSendIt in order to send their
Email Marketing Campaign.
Section 1: Items
Required from Client; Per Campaign
Section 2: Additional
Detail on Items
Section 3: Selected
Process Details of How WeSendIt Manages Your Sending for
You
Items Required
from Client; Per Campaign
- A data file containing the total recipients to be delivered to (email addresses, names, etc.)
- An email address suppression file (optional)
- A list of test email address(es) for test mailings to be sent to
- A list of seed email address(es) for the final mailing to be sent to (optional)
- Lists of segments (subsets) of email addresses (who may get different versions, or at different times, etc.) (optional)
- All finished versions of the creatives (text, images, hyperlinks, etc.)
- From name & From email address: Acme Company <marketing@acmecompany.com>
- Replyto name and email address: Acme Company <sales@acmecompany.com>
- Email Subject line
- A date range to begin and end the campaign (over a period of minutes, hours, days, weeks)
- A date requested by you for us to provide you with your campaign reporting and performance
- Any special instructions (send slowly over several days, send all by 12 noon, split list, etc.)
Additional Detail
on Items
1. A data file containing the total recipients to be
delivered to (email addresses, names, etc.)
2. An email address suppression file (optional)
3. A list of test email address(es) for test
mailings to be sent to
4. A list of seed email address(es) for the final
mailing to be sent to (optional)
5. Lists of segments (subsets) of email addresses
(who may get different versions, or at different times,
etc.)
6. All finished versions of your creatives
7. From name & From email address
8. Replyto name and replyto email address
9. Email Subject line
10. A date range to begin and end the campaign
11. A date requested by you for us to provide you with your campaign reporting and performance
12. Special Instructions (if any)
Any personalization that is within the subject line or greeting of the message.
Any merged in data from the data file within the message
A physical mailing address to be included at the bottom of the mailing
A/B/N split test instructions for multiple creatives
Selected Process Details of How WeSendIt Manages Your Sending for You
Here are some parts of the process that show how we approach your email campaigns to make them highly effective:
1. The in-house WeSendIt Dedicated Email Expert communicates with the client and collects and manages all the data and prepares the creative.
2. A date is set for the first test version to be sent to the client for approval. Once received, the client replies with any required changes, or approves for the campaign to be sent on the defined deployment date and time.
3. Requested client changes are made to the email campaign, and a series of test messages is sent to your in-house review team until final approval is achieved by you, the client.
4. Your Dedicated Email Expert will confirm that we've received your approval and confirm that the mailing has been scheduled for the deployment date.
5. Your Dedicated Expert will also confirm the date for campaign reporting which will be enough time for the email campaign to be engaged with by the recipients/subscribers. It is recommended that enough time is taken so that all subscriber engagement is recorded (and recipients open and click on links, etc.) for the most accurate reporting.
5. Once deployed, the campaign will be monitored for any delivery issues (ISP blocks, excessive hard bounces in the data file, etc.). These issues need to be resolved, at least at the conclusion of the campaign. This may need to include assistance from the ACD team to help understand the cause of any deployment issues and interaction with the client is typically required to reach resolution. Any recipients which have temporarily failed should be retried within the original deployment timeframe.
Click here for a printable PDF Version of this document Checklist for Success with Outsourced Email Marketing